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Monday March 18, 2019


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#BloombergWest To Double Tech News Programming

Bloomberg L.P., London

Bloomberg L.P., London (Photo credit: Wikipedia)

As many news stations across the country are shrinking their newsrooms, one station is doing the opposite. Bloomberg West, the Bloomberg Television technology news show will add another hour of programming, doubling their daily programming to two hours. They will now host tech news at both 10 a.m. pacific time and in the afternoon.

They hope that the extra hour will be a time for bigger names in Silicon Valley to come talk and dig deeper into the news that they see a real opportunity in doing so. They did not, however, comment on the profitability of the new show. The show does run advertisements.

Recently, Bloomberg has been one of the leading sources of online business videos and has been working to find ways to make the video news available across platforms such as television, tablets and smart phones and adjusting the editorial process accordingly.

The New York Times- Bits