NYC – Times Square: Condé Nast Building and One Times Square (Photo credit: wallyg)
Using audience and brand research data, the Conde Nast publication company is launching a new digital marketing tool to connect its advertisers with the readers who are most influential in their interests. After analyzing over 55 million subscribers, the company has created ten audience categories or “catalysts” including one of top buyers of beauty products, one of high volume buyers of beauty products, one of moms who prefer brand names, one of eclectic buyers, and one of luxury fashion buyers.
Own a local business?