Friday May 24, 2019

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Foursquare CEO Reveals Data Plans at #NYTM

Image representing Foursquare as depicted in C...

Image via CrunchBase

Foursquare CEO Dennis Crowley spoke at the New York Tech Meetup about some of his plans for the company’s store of data. He showed a digital map of all of the daily check-ins across Manhattan, color-coded by category. Crowley said that using this data, he can predict what a user will like in one city based on what they liked in another city.

In the future, Crowley hopes to have location-based notifications where merchants can put out offers that get pushed to the user when they are nearby the business. They have this feature already for when users check-in to the businesses.