Shortly after it’s launch, the “Made in New York” marketing campaign has traveled to the South by Southwest Interactive technology festival in Texas in order to promote the city’s tech scene.
Along with Rachel Haot, the city’s Chief Digital Officer, many Silicon Alley companies came to the conference as well to promote their companies and learn from successful technology startups.
Many of those who were interested in creating startups traveled from NYC to Austin on the New York City Startup Bus, one of eight buses that brought coders, developers, and designers together to create a startup in the 72 hour drive to the conference. The buses then competed their startups against each other at the festival.
Haot said at the conference that of the over 990 tech companies in NY, 75 percent are in the city and they currently are hiring over 3,000 different jobs. At the conference, Shutterstock CEO Jon Oringer said that part of the problem is finding people with the skills for the jobs and said that students need to be learning how to code in school.