Tourists visiting NY can now book tours on their mobile device. On Location Tours, which hosts television and movie tours in the city, saw a drop in revenue in early 2011 and realized that they should have a mobile site to sell last minute tours. President Georgette Blau had the company website smartphone specified to include color-coded tours and other design changes.
The company is just one of many business who are realizing the need to adjust to growing mobile device usage, Crain’s said. By 2014, it’s predicted that there will be more mobile browsing than desktop browsing. IBM data, however, says that currently about 25% of e-commerce visits are made on mobile devices.