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Friday May 24, 2013

NYC Mobile App Targets #TeenPregnancy

Downtown New York

Downtown New York (Photo credit: sreevishnu)

The New York City Human  Resources Administration has launched a new Teen Pregnancy Prevention campaign using technology new technology. The campaign includes social media marketing, video, and an interactive texting game.

The texting portion allows users to choose a storyline to follow, both of which illustrate the difficulties of teen pregnancy.

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