Image via CrunchBase
NY Startup Outbrain has acquired Visual Revenue, an editorial data startup. Visual Revenue allows news editors to make layout decisions for their websites based on a prediction of how well a story might do. The algorithms can track what headlines might catch more readers, but the company still says they aren’t a replacement for human editors.
Outbrain Chief Executive Yaron Galai said that Outbrain has created the best autopilot system and Visual Revenue has created the best GPS system and the combination of the two makes the best combination.
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