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Monday September 1, 2014

Stories related to ‘advertising’

NY Startups are catching up to #SiliconValley

NY Startups are catching up to #SiliconValley

The rapidly emerging NYC tech scene, is often compared to Silicon Valley and Venture Beat writer Hadley Harris did just that in a recent post. NY has seen a 32 percent growth in Venture Capital deals from 2007-2011 and tech related jobs have increased 28.7 percent since 2007, but the tech scene [Full Story…]

#Forbes Profits from Programmatic Ad Buying

#Forbes Profits from Programmatic Ad Buying

Forbes’ plunge into programmatic ad buying has been very profitable. According to Meredith Levien, Forbes’ chief revenue officer, digital business had double-digit growth from 2011 to 2012. Digiday reported that in 2012, the magazine had its best financial performance in the past five years, and [Full Story…]

Advertisers Eager for New #Digital #TimesSquare Billboards

Advertisers Eager for New #Digital #TimesSquare Billboards

SL Green Realty Corp. and Vornado Realty Trust are hoping that a new generation of digital billboards in Times Square will be major moneymakers. Currently billboard space runs between $300,000 - $400,000 a month, typically under long-term contracts, according to Crain’s New York Business. But new [Full Story…]

#Microsoft Paints the #TimesSquare Shuttle Pink

#Microsoft Paints the #TimesSquare Shuttle Pink

Riders of the S train between Grand Central and Times Square are in for a massive dose of pink. According to Mashable, Microsoft’s subway ad campaign involves coating the interiors of shuttle cars with the same bright color as its Surface tablet’s ultra-thin touchcovers. Video screens play a [Full Story…]

PluggedIn: Seconds Screens, Social TV and 4 Different Hashtags

PluggedIn: Seconds Screens, Social TV and 4 Different Hashtags

By Lauren Keyson What are people actually doing with all these screens? The speakers at yesterday’s PluggedIn Ventures Roundtable agreed people are more experienced with social media. Twitter is hot because it’s real time and Facebook is good for sharing later. But the secondary effect of [Full Story…]

#NYTimes R&D Cracking the Digital Advertising Code

#NYTimes R&D Cracking the Digital Advertising Code

The New York Times' R&D Lab functions as its own in-house startup according to AdWeek. Recently the lab's focus shifted from strictly creative ideas to projects involving licensing and monetization, such as Cascade and Ricochet. The real-time Twitter visualizations created by Cascade [Full Story…]

NY Digital Companies Still Get to Work After #Sandy

NY Digital Companies Still Get to Work After #Sandy

Even though Lower Manhattan businesses are temporarily out of order this week, employees are still working. SoHo-based AKQA said individual client teams are getting together to work at different locations, while its global offices are providing extra support. At Razorfish, only about 20 percent of [Full Story…]

Normal is Still Days Away for Ad Agencies in the Wake of #Sandy

Normal is Still Days Away for Ad Agencies in the Wake of #Sandy

Ad agencies in NY are struggling to get back to normal as a result of Hurricane Sandy this week. Partners at ALLDAYEVERYDAY are were sleeping in the East Village Office without power after a break in.  Employees at the social content company Percolateare working together in various apartments around [Full Story…]

LocalVox Acquires Postling for its Dashboard

LocalVox Acquires Postling for its Dashboard

LocalVox, a NY-based local marketing platform, announced today that it has acquired Postling, which has developed a social media marketing dashboard. Postling’s dashboard is used by more than 20,000 small businesses and it’s integrated into LocalVox’s new product, described as a kind of inbox that [Full Story…]

New #Yahoo COO Will be Based in NY

New #Yahoo COO Will be Based in NY

Yahoo's new chief operating officer, Henrique de Castro, will be based at the company's NY offices, according to Adweek. Mr. de Castro, who does not start until the middle of next month, will oversee sales at Yahoo in addition to running day-day day operations. The decision to locate Yahoo's new COO [Full Story…]

Pittman Takes on Radio with Clear Channel

Pittman Takes on Radio with Clear Channel

Bob Pittman, founder of MTV and current CEO of Clear Channel Communications, is out to reinvent radio. He told The Wall Street Journal, "I've not had my adrenaline pumped up like this in years and I forgot how great it feels. As much as I've denied it by trying to stop working, I'm absolutely [Full Story…]

NY’s #Viggle Engages TV Viewers

NY's #Viggle Engages TV Viewers

NY based startup Viggle was founded by Robert F.C. Sillerman with the goal of helping the entertainment industry better interact with their television viewers. The Viggle app, available via Apple and Google phones, allows users to check in to a loyalty program as they watch shows. According [Full Story…]

#BuzzFeed Expands Advertorial Posts

#BuzzFeed Expands Advertorial Posts

Recently, BuzzFeed wrote a story entitled "11 Things No One Wants To See You Instagram," and over the next few weeks it grew into some sort of a phenomenon. It gained over 330,00 views, according to The Wall Street Journal, but these views were through Facebook and Twitter, and not the BuzzFeed site [Full Story…]

New #FourSquare Feature May Revamp App

New #FourSquare Feature May Revamp App

Foursquare recently launched its newest feature a few months ago, called Explore, which gives users location-based recommendations and attempts to create a game atmosphere for the app. More recently, according to MediaPost, the company has been facing criticism from some who have said the app lacks [Full Story…]

NY Based Aviary Excels After Shift in Strategy #nyctech

NY Based Aviary Excels After Shift in Strategy #nyctech

Aviary, a NY-based startup, is currently serving more than 10 million image edits a day and boasts about 20 million users. According to Bloomberg, the software has been used to edit over a billion images in the last year. The company was founded in 2007 and was backed by Amazon's Jeff Bezos and [Full Story…]