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Tuesday March 26, 2019


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Stories related to ‘advertising’

Genesis Media Raises $3M in Series A Funding #VC

Genesis Media Raises $3M in Series A Funding #VC

NY-based startup Genesis has raised $3 million in Series A funding. The company is a video advertising startup that was created after the merger of  AdGenesis and TVGenesis in November 2011. According to TechCrunch, the round was led by Black Ocean and adtech investor Sam Stella. Oliver Ripley of [Full Story…]

Tumblr’s David Karp Pitches to Advertisers at #AWIX

Tumblr's David Karp Pitches to Advertisers at #AWIX

During Advertising Week in NY, Tumblr CEO David Karp spoke about the original ideas the company has for building its advertising. Recently, Tumblr launched its first paid product for advertisers, hired a leader for global sales, and tested out a few big name brands. According to GigaOm, Tumblr's [Full Story…]

AOL Launches 22 YouTube Channels at #AWIX

AOL Launches 22 YouTube Channels at #AWIX

During Advertising Week in NY today, AOL announced that it will offer its full original video library  on YouTube, according to Web Pro News. The videos will be both distributed and monetized on YouTube. The collection totals about 20,00 videos from various brands like TechCrunch and The Huffington [Full Story…]

Thrillist Packages Content, Commerce and Data

Thrillist Packages Content, Commerce and Data

The NY based men's digital lifestyle magazine Thrillist has an e-newsletter, a mobile app, a local deals provider and a shopping recommender. CEO of Thrillist, Ben Lerer, spoke with AdExchanger about how Thrillist has combined editorial and shopping into one package. The company is also currently [Full Story…]

NY Big Data Companies Announce #venturecapital Funds

NY Big Data Companies Announce #venturecapital Funds

Recently, two NY based big data companies announced additional funding. The first, Dataminr, raised $13 million in a Series B round with GSV Capital, Equity Partners, and others. According to Xconomy, Dataminr was founded in 2009 and uses its access to tweets from Twitter to analyze trends and [Full Story…]

NY Daily News Launches SMB Digital Consultancy

NY Daily News Launches SMB Digital Consultancy

The NY Daily News launched a consulting department, called Digital Solutions, which provides digital services to small and medium-sized NY businesses. The endeavor is a partnership with Hearst's Internet marketing division, LocalEdge. According to Capital, a recent memo written by NY Daily News [Full Story…]

Daily News National Site Increasing Traffic #nydn

Daily News National Site Increasing Traffic #nydn

Since the NY Daily News re-launched its homepage as Daily News America, viewership on the site has increased by 21.6%. according to Capital NY. This places the Daily News in the same range of view as sites like USA Today and The Los Angeles Times. In terms of print, the Daily News is ranked fifth in [Full Story…]

NY Giants Score Points With Social Media

NY Giants Score Points With Social Media

The job of social media manager is climbing the executive world. For example, Nilay Shah is the 28-year-old social media manager for the New York Giants football team, and uses his tech-savvy to help connect the team brand to its customers and fans. According to Adweek, since Shah works for the team [Full Story…]

Cablevision Makes Fun of Itself in New Ads

Cablevision Makes Fun of Itself in New Ads

In its latest ad campaign, Cablevision makes fun of itself. The company’s previous marketing strategy involved discounts to attract new customers and attack ads against rivals. The new TV ads show a chaotic family life with an overflowing toilet and a child stuck in mail slot. It tells viewers [Full Story…]

CBS Partners With nRelate for Content Discovery

CBS Partners With nRelate for Content Discovery

CBS Interactive announced a new partnership with nRelate. Recently purchased by IAC, nRelate is a content discovery service that targets article recommendations. CBS properties including CBSNews.com, CBSSports.com and CNET will join nRelate’s network. Zack Rogers, SVP of revenue operations at CBS [Full Story…]

10Gen Offers Engineers a Challenge

10Gen Offers Engineers a Challenge

NY tech startups have to compete with Wall Street, ad agencies as well as Google and Facebook for engineers. While the deep pockets of these companies tempt high-tech talent, 10Gen offers recruits something different. Max Schireson, 10Gen’s president, says the company offers employees a [Full Story…]

Buzzfeed Gives Advertisers Creative Beyond Banners

Buzzfeed Gives Advertisers Creative Beyond Banners

Buzzfeed has recently experienced an extreme traffic surge paired with an ambitious plan to redefine media company. According to Digiday, Buzzfeed has also had success in winning over the Madison Avenue audience by foregoing the banner in favor of the social ad. The site has managed to become [Full Story…]

Tumblr’s Advertising Model Emphasizes Caring

Tumblr's Advertising Model Emphasizes Caring

100-employee company Tumblr prefers an office in Manhattan, and may be on the brink of understanding how to make money from the internet. Tumblr is a combination of a blog platform and a social network, and is the brain-child of David Karp, the 26 year-old founder and CEO. The platform that Tumblr [Full Story…]

Lucky Magazine Launching Shopping Site

Lucky Magazine Launching Shopping Site

The online magazine Lucky will be introducing a shopping site called myLucky.com that directs readers to buy clothing and accessories directly from more than a dozen retailers. Instead of directing shoppers to store sites, users can now stay on the myLucky.com site to make purchases from their [Full Story…]

Founder Grows DNAInfo.com Hyper-Local NY News Site

Founder Grows DNAInfo.com Hyper-Local NY News Site

Joe Ricketts, Nebraska native and founder of the online brokerage TD Ameritrade, decided in 2006 to buy a $29,2 million apartment in the Time Warner Center north tower. According to Capital NY, Ricketts later began bankrolling DNAinfo.com, a hyperlocal news site for NY. Just a week after the site [Full Story…]