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Wednesday June 19, 2019


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Stories related to ‘advertising’

Rafat Ali Launches Travel News Startup Skift

Rafat Ali Launches Travel News Startup Skift

Rafat Ali, founder of paidContent, has launched Skift, a  website for travel industry news, data, and services, called Skift. The startup, described by Ali as “a new breed of media company."  Content on the site comes in four forms: human curated, software-aggregated, licensed, and original [Full Story…]

Foursquare Releases “Updates” for Businesses

Foursquare Releases "Updates" for Businesses

Foursquare introduced a new feature recently, called "Updates," which lets businesses publish content for free to nearby users who have used it in the past. According to Street Fight Mag, these updates will appear in the friends tabs, as sponsored stories, and under the business listings section of [Full Story…]

NY Based WebCollage Prepares for Mobile Platform Launch

NY Based WebCollage Prepares for Mobile Platform Launch

NY based company, WebCollage is a technology platform that allows retailers to post consistent ad copy on multiple sites. The company is now preparing to launch a new functionality that will let its customers go mobile. WebCollage was founded in Israel 12 years ago, has acheived rapid growth, and is [Full Story…]

Tumblr’s David Karp Gives Personal Take On Blogs

Tumblr's David Karp Gives Personal Take On Blogs

David Karp, the 26-year-old founder of the blogging tool and social network, Tumblr, has a unique idea about the ways a blog should look and function. The website does not display "follower" counts, and most of the interaction occurs on the "dashboard," behind the scenes, as opposed to on someone's [Full Story…]

FAIR Girls Releases Campaign Against Backpage.com’s Adult Ads

FAIR Girls Releases Campaign Against Backpage.com's Adult Ads

The social service organization known as FAIR girls released an ad campaign this week aimed at convincing Village Voice Media to remove the adult ads on their website, Backpage.com. According to MediaPost, the ad campaign went online today, and features an actress portraying the life experience of a [Full Story…]

Huffington Post Prepares for Video Network Launch

Huffington Post Prepares for Video Network Launch

The Huffington Post is revving up for the launch of its full-day online video network, HuffPost Live, set for August 13. The new network is hoping to take advantage of a fast-growing advertising market by allowing marketers to have their brand integrated into the broadcasts, in addition to [Full Story…]

ADstruc Making Strides in Billboard Ads

ADstruc Making Strides in Billboard Ads

NY-based platform ADstruc offers a way to buy and sell outdoor advertising, and was named as one of the top ten disruptive NY startups in 2011. BeatBeat reported that ADstruc was involved in the crowdfunded billboard of SOPA sponsor Rep. Lamar Smith and the Silicon Valley billboard for Kickstarter [Full Story…]

New Tumblr Feature Allows Users to Promote Their Blogs

New Tumblr Feature Allows Users to Promote Their Blogs

Tumblr has decided to allow users to promote their blog posts by charging five dollars per post. The Tumblr service will put paid blog posts at the top of Tumblr home pages of users who are already familiar with those blogs, according to Bloomberg. These promoted posts will stay at the top of a [Full Story…]

Todacell Launches New Targeted Ad Platform

Todacell Launches New Targeted Ad Platform

Todacell, a NY-based developer, has created an ad network platform that helps marketers choose the right mobile ads to grab the attention of individual consumers, no matter the type of device they are using. According to Xconomy, the company was founded in Israel in 2007 and raised $2 million last [Full Story…]

Cablevision Releases Hotspot-Finder App Ad Campaign

Cablevision Releases Hotspot-Finder App Ad Campaign

Cablevision has released a new animated campaign ad to promote their new app for Apple mobile devices, which lets customers find the nearest Optimum Wi-Fi hotspot. The ad features HotSpot the Dog, who teaches his owner the benefits of the wireless service. According to Multichannel News, [Full Story…]

Free WiFi Comes to NY Subways

Free WiFi Comes to NY Subways

  Beginning this week, Google Offers is sponsoring more than 200 free Boingo Wireless hotspots around NY (which includes six subway stations) through September 7. According to Adweek, the WiFi spots will be denoted with signs in the designated locations. Some of these locations include: the [Full Story…]

NY Summit Discusses Future of Video Advertising

NY Summit Discusses Future of Video Advertising

Recently the VideoNuze Online Video Advertising Summit returned to NY,  an annual event that lasts for one day, and this year the focus was on the direction of the online video advertising market. According to Streaming Media, there were several sessions that addressed the changing set-top and [Full Story…]

Denver Ad-Tech Firm TruEffect Opens NY Engineering Office

Denver Ad-Tech Firm TruEffect Opens NY Engineering Office

Digital ad firm TruEffect has opened an engineering lab in Midtown. Despite the heavy competition in NY for data scientists, CEO Ron Hill told Crain's New York Business that the Colorado-based company was drawn to the city by resources offered through Wall Street investors. TruEffect is currently [Full Story…]

ArtistsWanted.org Installs First Billboard in Times Square

ArtistsWanted.org Installs First Billboard in Times Square

This week an original, 23-story work of art replaced the Sprint billboard in Times Square. The piece, according to The New York Times, was made by a substitute teacher from Allentown, PA who won a contest on ArtistsWanted.org. The site has not set out to become a charity for artists, but rather a [Full Story…]

Everyday Health Surpasses WebMd in Ad Revenue, Expected to Continue Growing

Everyday Health Surpasses WebMd in Ad Revenue, Expected to Continue Growing

SoHo-based Web site Everyday Health has hit interesting milestone lately According to Crain's New York Business, the company's TV program Everyday Health was nominated for an Emmy (first ever for a show from a digital company) and has begun to grab advertisers from its number one competitor WebMD. [Full Story…]