Pepsi and Beyonce are teaming up for this year’s Super Bowl halftime show. Fans are encouraged to submit photos of themselves in specific poses—head bopping, feet tapping, hip shaking—with the hashtage #PepsiHalftime. Hundreds of the photos will be used to introduce the show as Beyonce takes [Full Story…]
New Digital Sign Unveiled for Times Square
New York’s first Times Square-branded sign, which is now wrapped in vinyl at its intended location on 47th Street, will include LED lights and full-motion video topped by a 16-foot digital circle, according to an announcement made by Clear Channel Spectacolor. A Times Square sign Web site is now [Full Story…]
Lotto Web Site Advertises in Times Square
In move reminiscent of the first dot-com boom, a startup company myfreelotterypool.com is now advertising in Times Square to garner more attention and users. The billboard promo will run three times per hour during an 18-hour day for three months.The site lets people around the world play the [Full Story…]
Times Square Unveils World’s Largest Video Billboard
A new 17,000 square foot, seventeen story video billboard has been introduced in Times Square. It is reportedly the largest ad space of its kind. The billboard is located at 1 Times Square between Broadway and Seventh Avenue. ABC New Media Sales is selling the ad space. Variety [Full Story…]



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