Ben Smith, editor in chief of Buzzfeed, has now had a term coined after him. To most people, "BenSmithing" is when an article is written that deals with a Democratic Party scandal, but with the main goal of dismissing the issue at hand. To BuzzFeed colleagues, however, the term is a catchall for [Full Story…]
Lerer Ventures Hires Stoller and Korzenko for NY Office
January 13, 2013 at 12:17 pm
Lerer Ventures is hiring two new employees for its new $36 million early-stage fund. Max Stoller, a recent NYU graduate, and Nicola Korzenko will both be joining the company, according to The New York Observer. Korzenko previously worked at Signpost, Spark Capital and Creative Artists Agency. [Full Story…]
#Buzzfeed Raises $19.3M in Fourth Investment Round
January 3, 2013 at 4:16 pm
Buzzfeed announced it is taking on a fourth investment round of $19.3 million. Jonah Peretti, the site’s CEO, has raised approximately $46 million in funding since its founding 2008, according to Advertising Age. The money will go towards hiring more writers and editors and adding to its video [Full Story…]
NY Startups Struggle with Online Sales, Websites After #Sandy
November 6, 2012 at 2:34 pm
As power returns to lower Manhattan after Hurricane Sandy, technology startups are getting back on their feet. Fab.com Inc., Warby Parker, Gilt Groupe Inc., Buzzfeed, and Thrillist all reopened their offices on Monday for the first time in a week. Most startup tech companies are located in lower [Full Story…]
#BuzzFeed Expands Advertorial Posts
October 8, 2012 at 4:11 pm
Recently, BuzzFeed wrote a story entitled "11 Things No One Wants To See You Instagram," and over the next few weeks it grew into some sort of a phenomenon. It gained over 330,00 views, according to The Wall Street Journal, but these views were through Facebook and Twitter, and not the BuzzFeed [Full Story…]
Buzzfeed Gives Advertisers Creative Beyond Banners
August 13, 2012 at 12:28 pm
Buzzfeed has recently experienced an extreme traffic surge paired with an ambitious plan to redefine media company. According to Digiday, Buzzfeed has also had success in winning over the Madison Avenue audience by foregoing the banner in favor of the social ad. The site has managed to become [Full Story…]
BuzzFeed Tries to Reengineer Wire Stories
August 1, 2012 at 12:28 pm
Wire stories are the basis of journalism, but in the age of Facebook and Twitter, news is easily repeated over and over again. Ben Smith, the editor-in-chief of BuzzFeed, sees this repetition as an issue. Smith was hired in 2011 and has since hired a staff of reporters and built more of a news [Full Story…]
NY Times Joins Buzzfeed for Political Convention Coverage
June 20, 2012 at 12:02 pm
The New York Times has announced a collaboration with social content/news site Buzzfeed. The two institutions will work together covering the upcoming political conventions through video segments featuring Buzzfeed editor-in-chief Ben Smith, as well as other reporters. Jim Roberts, the Times's [Full Story…]
#IWNY Giving Silicon Valley a Run for its Money
May 14, 2012 at 3:12 pm
NYers can connect with the city's tech community through NY's fifth Internet Week which began today and runs through May 21. Vying for dominance over tech giant Silicon Valley as the hottest tech hub in the US, David-Michael Davies, founder of the event, told NY Daily News, “it’s a week where [Full Story…]
A Look at Buzzfeed Founder Jonah Peretti
January 22, 2012 at 10:03 am
In a recent profile of NY-based Buzzfeed founder Jonah Peretti, BetaBeat takes a look at the personable and energetic "nerd-king," whose sudden fame originated from a pair of Nikes he had embroided with the word 'sweatshop.' “I didn’t really know anything about the sweatshop issue, but I ended [Full Story…]
BuzzFeed Raises $15.5 Million in Series C Round
January 10, 2012 at 9:47 am
Yesterday, NY viral aggregator site BuzzFeed announced that it has raised a $15.5 million round of Series C financing. The round was led by New Enterprise Associates, Lerer Ventures, Hearst Media, Softbank and RRE Capital. ch. BuzzFeed co-founder Jonah Peretti explained to TechCrunch the [Full Story…]
Buzzfeed Adding Original Content
December 13, 2011 at 1:16 pm
NY journalist Ben Smith of Politico has just joined the roster at Buzzfeed as its new Editor-in-Chief. His goal is to help the company become a social media news entity, while still making weekly contributions for content at his political/media focused blog at Politico. According to FishbowlNY, [Full Story…]
Advertising Week: Executives Advise to Combine Data & Storytelling #aw8
October 5, 2011 at 4:03 pm
Executives at Advertising Week in NY this week shared some advice with their audience at the panel, "Masters of Monetization" on how to better use collective data for campaigns. Data and the speed of analyzing said data is changing the industry, but the problem in advertisers who aren't educated on [Full Story…]
Peretti Talks Secrets of Viral Marketing at NYU Today
April 13, 2011 at 4:02 pm
by Alexandra Woo Tech@NYU held an event today at the campus in NY called The Hidden Secrets of Social Media and Viral Advertising, hosted by Technology and New Media Group at NYU Stern. The seminar featured a speech from Jonah Peretti, co-founder and CEO of BuzzFeed, and co-founder of The [Full Story…]
An Evolution in Advertising from BuzzFeed
August 22, 2010 at 12:00 pm
NYC-based viral-content aggregator BuzzFeed is testing a new form of advertising based on its proprietary technology. BuzzFeed's media partners The Huffington Post and Time will feature advertiser-produced videos that have already proven popular with visitors to those advertisers' websites. [Full Story…]
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