NYConvergence.com » Cadreon http://nyconvergence.com Digital Media Technology News for the New York/New Jersey/Connecticut Tri-State Area Wed, 22 May 2013 16:10:05 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 NY Startup MediaMath Looks at Big Funding Round http://nyconvergence.com/2011/10/ny-startup-mediamath-looks-at-big-funding-round.html http://nyconvergence.com/2011/10/ny-startup-mediamath-looks-at-big-funding-round.html#comments Mon, 17 Oct 2011 13:17:29 +0000 NYConvergence http://nyconvergence.com/?p=33449 [Full Story…]]]>
Image representing MediaMath as depicted in Cr...

Image via CrunchBase

New York-based ad tech startup MediaMath is playing with big numbers if it chooses to host another funding round, according to Business Insider. Sources reportedly provided figures of up to $100 million, but the company’s consultant Lazard is still trying to arrive at a number it would be pleased with.

After the closing of the company’s latest round in July, AdAge described Mediamath as a business for “[licensing] its technology to top agency holding companies and media buyers such as Publicis, WPP, Cadreon and Starcom so they can bid on ad space across exchanges such as Yahoo’s Right Media, Google’s AdEx and Microsoft’s AdECN.”

With there being millions of dollars worth of transaction circulating MediaMath, the company’s gross revenue is estimated to be around $100 million, keep approximately 25%, BI notes.

 

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