NYConvergence.com » Curbed Media

New York Bloggers Discuss Local Journalism’s Future

NYConvergence — Wed, 28 Oct 2009 17:03:26 +0000

At the Future of Local Media's panel discussion last night, Gothamist's Jake Dobkin, Brownstoner's Jonathan Butler, and Curbed Media's Lockhart Steele, discussed how their sites report on local stories and how they attract advertisers.

Butler was quick to point out that the majority of his site's posts are repurposed from elsewhere or consist mainly of photographs. Steele noted that many businesses are attracted to his company's sites for advertising because the cost is much less than The New York Times Magazine for example.

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> "Village Voice" Acts as Curbed Media's Local Ad Network

“Village Voice” Acts as Curbed Media’s Local Ad Network

NYConvergence — Mon, 05 Oct 2009 09:33:56 +0000

The Village Voice, which sublets office space to Curbed Media, publisher of blogs such as Eater and Racked, is also acting as a local ad network for the blog publisher. The Voice's sales team is selling local businesses ads for its Web site as well as the Curbed blogs and then sharing revenue. In return, it gets to offer Curbed's articles and readers, in addition to its own to lure advertisers.

This frees up Curbed's ad sales force to focus on national advertisers.

The New York Times' Bits blog

ImJustSayin Holds ‘Not Another Holiday Party’

NYConvergence — Wed, 17 Dec 2008 09:54:20 +0000

NYConvergence ORIGINAL

Producer Rex Sorgatz and the hosts of Web-based television show, iCrossing Social Media Strategist Alisa Leonard-Hansen, Pronto.com Social Media Manager Jackie Johnson, and Social Media Strategist Kristen Vang, took over both floors of the Lower East Side bar Barramundi last night to promote the show and Sorgatz's first year in NYC. The well-attended event drew other noted members of the NYC technology and media scene such as Dodgeball inventor Dennis Crowley and Tumblr founder David Karp as well as Curbed Media publisher Lockhart Steele.