SL Green Realty Corp. and Vornado Realty Trust are hoping that a new generation of digital billboards in Times Square will be major moneymakers. Currently billboard space runs between $300,000 - $400,000 a month, typically under long-term contracts, according to Crain’s New York Business. But new [Full Story…]
Times Square on #NewYear’sEve: The #SuperBowl of Digital Billboards
December 31, 2012 at 2:05 pm
While Times Square will be packed on New Year’s Eve, the building where the ball drops is mostly vacant. Instead of income from tenants, the One Times Square property reaps annual revenue of $23 million from sign rentals, according to The Wall Street Journal. The New Year’s Eve viewership alone [Full Story…]
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