NBCUniversal will rebrand its G4 channel as the Esquire channel. The Hollywood Reporter writes that the channel’s new programming is geared toward the upscale metrosexual viewers that aren’t watching Spike and The History Channel. The new shows will focus on gaming and lifestyle [Full Story…]
#Esquire and #Netpage Make #QRCodes Obsolete
November 26, 2012 at 10:09 am
Netpage's mobile app allows users to clip and save printed content and share it via social networks. Esquire is using it to make its December issue completely interactive. According to Mobile Marketer, Hearst is delving deeper into mobile engagement and leaving QR codes and digital watermarks [Full Story…]
Esquire Debuts Video Trailer for August Issue
July 9, 2012 at 9:41 am
Esquire has created a trailer for its August issue to showcase what the issue has to offer, namely nice cars and action stars. According to Adweek, the company already compiles behind-the-scenes photo shoots for its iPad and web edition, and has released a trailer once before, for a story in the May [Full Story…]
Next Issue Media Releases App Editions For Seven Magazines
May 18, 2011 at 3:12 pm
Next Issue Media, a consortium of five major NY publishers including Time Inc., Conde Nast, Hearst, Meredith and News Corp., has released app editions of seven major magazines that, according to AdAge, is the "first visible step toward the digital storefront for print that it was formed to deliver". [Full Story…]
Hearst to Open App Lab at New York HQ
August 21, 2010 at 11:00 am
Hearst Magazines plans to open a "think tank" for app development at its NYC headquarters to encourage brainstorming by marketers and ad agency staffers. The space may eventually be used for focus groups to test the company's products for mobile devices and tablets, according to [Full Story…]
Scanbuy, Esquire Partner for Mobile Program
January 31, 2010 at 10:35 am
The NY-based company's codes will appear in the March issue of Esquire magazine in a spread on "The Esquire Collection," the 30 items a man would need to get through live," according to Editor-in-Chief David Granger. Printed near each item will be a small code that looks [Full Story…]
A Discussion on Augmented Reality at NY:MIEG
January 22, 2010 at 3:00 pm
At yesterday's, New York Media Information Exchange Group (NY:MIEG) panel at the Samsung store in the Time Warner Center, the topic of discussion was the development of augmented reality in media and advertising. In one part of the session, panelist David Curcurcito, creative director at [Full Story…]
Publishing Consortium Now Called Next Issue Media
December 22, 2009 at 4:30 pm
The consortium of New York's largest magazine publishers,including Time, Meredith, Hearst and Conde Nast, have comp up with a name for its initiative to create a digital news stand platform. The venture is now called Next Issue Media. In meantime, Hearst has made Esquire magazine [Full Story…]
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