Widespread NY Drugstore Duane Reade has partnered with Ingress, the augmented reality game by Google. Users will now have to go into the store and scan a code in order to check into the location and play the game. This move is part of an effort to keep the game free while not having to use banner [Full Story…]
Every Event Available for Live Viewing During #Olympics
Every Olympic event will be available for live-viewing for the first time ever this year, according to USA Today. NBCUniversal plans to use nine TV channels, a website and a tablet-smartphone app in order to stream every event, including the less popular ones like fencing and trampoline. Viewers [Full Story…]
PrePlay Announces $3.1 Million Series A Funding Round
NY-based game app developer PrePlay landed a $3.1 million Series A funding round, led by Gary Vaynerchuk, social media entrepreneur, and Matt Higgins, CEO RSE Ventures, among other angel investors. The company creates predictive gaming apps that allow users to predict the next play in sports [Full Story…]
Huntington, LI Spends Most Money on Video Games
Video games have become a multi-billion dollar industry; the average household, Money Bundle stipulates, spends more money on video games than on print subscriptions, premium TV, DVDS, CDs and digital music. The addictive quality inherent in gaming has engendered the staggering growth of sales to [Full Story…]
Gotham Media Ventures Presents Gamification NYC
Gotham Media Ventures has organized Gamification NYC event that will focus on the power of games as a marketing and communications tool. Also covered will be the potential pitfalls and liabilities of virtual economies. The event will be taking place on June 15 at the New York Law School at [Full Story…]
Undercurrent CEO Sees the World as a Game
In his new book, Game Frame, Aaron Dignan, CEO of Soho based digital consulting firm Undercurrent, analyzes why games are so addictive. If businesses employ similar strategies by hacking into the brain’s wiring and manipulating feelings like desire, Dignan said its possible to make employees more [Full Story…]
Betaworks to Launch First Gaming Company, Mad Racer
NY tech incubator, Betaworks, is preparing to launch Mad Racer, its first gaming company. It will provide real-time gaming with people in the user's vicinity. The company is still in the seed stage and is looking for a co-founder, an iOS developer. BetaBeat [Full Story…]
NY’s Whitney Uses Clever Web Game to Ask for Donations
The Whitney Museum of American Art's website is asking for donations in a novel way. The non-profit museum has a donation video game called "Clikistan," available from the home page, which asks online visitors to score points and advance levels, before it asks for a donation. The Wall Street [Full Story…]
NYC Public School Uses Video Games as Learning Tools
The New York Times Magazine took an in-depth look at a learning experiment going on in Quest to Learn, a non-charter NYC public school near Gramercy Park. Quest to Learn is the brainchild of professional game designer Katie Salen, who believes there is a way to make learning feel more relevant to [Full Story…]
MTV Releases Jersey Shore Games in Time for Debut
With the new season of the Jersey Shore show debuting tomorrow, MTV is releasing this week two games, one on Facebook and the other as an iPhone app that will features the characters from the show. The Facebook one is a battle game with various competitions and the iPhone app allows users to [Full Story…]
Ultra Light Startups Panel Talks “Gameification”
NY Convergence ORIGINALBy Jim FloodAt last night's Ultra Light Startups event, a panel of industry experts discussed gaming dynamics and marketing. The panelists included: Ty Ahmad-Taylor, CEO of FanFeedr Dan Porter, CEO of OMGPOP Chris Sullivan, Director of Sales, Eastern Region of [Full Story…]
HowAboutWe.com Explains Dating Tastes of NYC Singles
In an investigation to find out what types of first dates are most popular with single New Yorkers, The New York Times enlisted the help of NYC startup HowAboutWe.com, an online dating site. Unlike its competition, the site functions by letting singles propose where they would like to go/do [Full Story…]



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