CEO Laura Lang announced Time Inc. will launch a digital video unit. J.R. McCabe, formerly of Meredith Corp. was brought in to run the division. According to AdWeek, McCabe will report to the head of the news and sports divisions, Todd Larsen. Time employees who worked in video production, about 20 [Full Story…]
Time Inc. CEO Rebooting Magazines for Digital
August 1, 2012 at 1:58 pm
Laura Lang, former chief executive of Digitas and new cheif executive of Time Inc.'s favorite refrain is “We need to be where our consumers are,” says NYTimes.com. With overall revenue at the publishing company declining roughly 30% in the last five years, Lang was brought on to revamp and [Full Story…]
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