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Thursday May 23, 2019


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Stories related to ‘Macy’s’

Retailers Start Cyber Monday Before #Thanksgiving

Retailers Start Cyber Monday Before #Thanksgiving

As online sales gain traction, Black Friday's allure may diminish. According to Christian Post, online retailers are using Cyber Monday to compete with Black Friday sales. In order to keep up, stores such as Wal-Mart and Sears are opening Thursday night instead of early Friday morning. Troy Rice, [Full Story…]

Macy’s NY App Adds In-Store GPS Feature

Macy's NY App Adds In-Store GPS Feature

Macy's flagship store in New York has added a new GPS navigation feature to its iPhone app, according to Mashable. The app provides indoor turn by turn directions for the store, which is the largest department store in the US. The app was developed by Meridian, a software startup who has created an [Full Story…]

Macy’s Using SMS to Promote One Day Sale

Macy's Using SMS to Promote One Day Sale

Macy's is using SMS messaging to promote its one-day sale today, letting consumers shop limited time deals via SMS . There was a preview day yesterday. The company sent a message out to its mobile database users advising them of the sale.  A link within the return text message takes users to the [Full Story…]

#Thanksgiving – Macy’s Parade by the Numbers

#Thanksgiving - Macy's Parade by the Numbers

While Thanksgiving is foremost a national holiday, a joyous day when Americans dine with loved ones and presumably celebrate the contributions made in Plymouth, Massachusetts, for NYers, and all those watching from their television screens, the Macy's Thanksgiving Day Parade is a celebration in [Full Story…]

Macy’s Launches New Web Series

Macy's Launches New Web Series

Macy's has partnered with Alloy Entertainment to create a new Web series entitled "Wendy," a modern day spin off of the popular play and movie "Peter Pan." The six-part series will launch September 15 with high production values and TV talent such as "Pretty Little Liars" actor Tyler Blackburn and [Full Story…]

Macy’s Uses QR Barcodes to Deliver Videos to Customers

Macy's Uses QR Barcodes to Deliver Videos to Customers

Macy's is launching customized QR codes as part of their "Macy's Backstage Pass" campaign this week.  The campaign will deliver consumer-oriented video content via the mobile phone barcodes. The QR technology will enable customers to access 30-second films showcasing some of Macy's celebrity [Full Story…]

Masthead Ad Platform Links Style Sites to Advertisers

Masthead Ad Platform Links Style Sites to Advertisers

The NY-based co-founders of of StyleCaster, Ari and David Goldberg and Albert Azout  have launched  The Masthead, a platform that gives "influential style sites of all sizes the same access to advertising dollars as the makers of glossy magazines." The Masthead uses a turnkey [Full Story…]

iPad Mags Get Digital Ad from Macy’s

iPad Mags Get Digital Ad from Macy's

In an example of innovative iPad magazine advertising, NY-based Macy's has converted it's 60-page print catalog into a two-page digital spread into which a 20-page slide show is embedded. The slide show has links to shop at Macys.com. The ad is running across the digital editions of 20 [Full Story…]

CovetedList Offers Fashion Search Engine

CovetedList Offers Fashion Search Engine

CenterNetworks has a video interview with CovetedList on their Web site today (which you'll find pasted in above). They're a NY-based startup that provides a fashion-specific search platform, one that "provides a way to find outfits that match you and your specific needs." [Full Story…]