Using audience and brand research data, the Conde Nast publication company is launching a new digital marketing tool to connect its advertisers with the readers who are most influential in their interests. After analyzing over 55 million subscribers, the company has created ten audience categories [Full Story…]
Ganxy Provides Tools to Sell, Market eBooks #fb12
October 9, 2012 at 1:04 pm
Ganxy, a NY-based startup, launched today at the Frankfurt Book Fair. The startup gives authors and publishers a set of easy-to-use tools for publishing e-books and controlling online marketing. The company was founded in 2009, according to paidContent, and makes it easy for publications to create [Full Story…]
NY Giants Score Points With Social Media
September 12, 2012 at 1:09 pm
The job of social media manager is climbing the executive world. For example, Nilay Shah is the 28-year-old social media manager for the New York Giants football team, and uses his tech-savvy to help connect the team brand to its customers and fans. According to Adweek, since Shah works for the [Full Story…]
Todacell Launches New Targeted Ad Platform
June 30, 2012 at 4:02 pm
Todacell, a NY-based developer, has created an ad network platform that helps marketers choose the right mobile ads to grab the attention of individual consumers, no matter the type of device they are using. According to Xconomy, the company was founded in Israel in 2007 and raised $2 million last [Full Story…]
Badoo Launches NY Marketing Campaign
June 26, 2012 at 2:03 pm
Internationally focused social networking website Badoo recently launched a marketing campaign in NY. After starting a few months back, the website has already gained popularity in Europe, but in order to increase their US numbers, the company began The Badoo Project, which included a three day [Full Story…]
Samsung Previews New Galaxy S III in NY Last Night
June 21, 2012 at 12:54 pm
Last night, Samsung hosted an event at Skylight Studios in downtown Manhattan featuring its new flagship Android phone Galaxy S III, which the company hopes to be in stores for purchase by next week. According to The Wall Street Journal, featured a "Tunnel of Sharing Purgatory," that event goers [Full Story…]
XL Marketing Continues to Grow its Office in Midtown
June 12, 2012 at 9:41 am
XL Marketing, a digital direct marketing company, will be acquiring an addition 6,000-square-foot floor at its 185 Madison Ave office in Midtown. They moved to the building three and a half years ago, and have increased from about a quarter of a floor to nearly 20,000 square feet on 3 [Full Story…]
Signpost’s Ad Campaigns Works to Help Local Businesses, Raises $4 Million in New Funding
May 5, 2012 at 2:28 pm
Signpost, a NY-based online marketing firm, helps local businesses to try to get more customers through online advertising. According to an interview with NY Daily News, Stuart Wall, founder of Signpost, said, “we are a one-stop shop for local businesses advertising online.” Wall likens his [Full Story…]
NY Marketing Firm Uses Homeless for #SXSW WiFi Spots
March 13, 2012 at 10:17 am
As the interactive portion of SXSW wraps up today in Austin, Texas, a NY-based marketing firm called BBH has been garnering attention for running what they call a "charitable experiment" to deliver 4G coverage to select spots at the festival, according to Gawker. Individuals from the Front Steps [Full Story…]
Ricky Martin’s Role in ‘Evita’ Fueled by Social Media
March 8, 2012 at 4:06 pm
When Ricky Martin, star of the upcoming Broadway production of Evita tweeted his five million fans that they could buy advance tickets of the show, it resulted in nearly $500,000 worth of sales. Evita’s producers are maximizing the star power of Martin and director Michael Grandage (of Red and [Full Story…]
Long Island’s Paltalk Acquires Easy To Send
December 9, 2011 at 1:05 pm
Long Island-based Paltalk, a real-time, video-based community with over 70 million downloads, announced this week that it has acquired NY-based Easy To Send, a small business email and digital marketing company. According to a press release sent to NY Convergence, the acquisition will leverage [Full Story…]
LocalVox Launches Full-Service Marketing Solution for Small Business Owners
December 3, 2011 at 11:03 am
NY-based startup NearSay, which debuted six months ago, has taken on a new project, one that began as a real-time business newswire to allow local businesses in NY to publish announcements on the company's platform. LocalVox is a response to NearSay founders Trevor Sumner and David Pachter's concern [Full Story…]
NY Social Media Marketers Weigh in on #f8 Facebook Changes
September 26, 2011 at 12:02 pm
by Lisha Arino Users aren’t the only ones weighing in on Facebook’s new features. After last week’s F8 conference, some NY social media marketers are predicting that the changes will affect the way they reach out to users on the site, even though the new features will only affect [Full Story…]
Augme Technologies Acquires Hipcricket
August 8, 2011 at 9:18 am
According to paidContent, the NY based company Augme Technologies is acquiring Hipcricket for $44.5 million. The two are both mobile marketing companies and this recent acquisition represents the consolidation that has been increasing in the mobile ad space. Augme expects to hire all of the [Full Story…]
Constant Contact Transitions Into New NY Office
July 25, 2011 at 1:07 pm
According to xconomy, the Boston based company Constant Contact announced that it has opened a new office in NY. The online marketing company's new location also comes at the same time as they have shifted their technology approach towards new marketing tools. CEO of Constant Contact, Gail Goodman, [Full Story…]
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