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Thursday October 2, 2014

Stories related to ‘metrics’

Gawker Re-design Results in Increased Readership

Gawker Re-design Results in Increased Readership

Almost exactly one year ago, the Gawker Media sites underwent a facelift, transforming from typical blog into a glossier site with a information-dense homepage. Initially, readers didn’t like the change—some even called it “satanic.” But according to Gawker head Nick Denton’s latest tweets, his [Full Story…]

HuffPost Reaches 1 Billion Page Views

HuffPost Reaches 1 Billion Page Views

The Huffington Post has reached 1 billion views during the month of August, according to All Things D. The media group also purchased online grassroots platform Localocracy for just under $1 million. Since HuffPost was acquired by AOL, it has launched new sections to accommodate "every interest and [Full Story…]

Online Ad Analyzer Moat Receives $1.5 Million in Funding

Online Ad Analyzer Moat Receives $1.5 Million in Funding

Moat, a NY-based ad tech startup started by former Right Media CEO Mike Walrath and brothers Jonah and Noah Goodhart, has raised $1.5 million from various VC firms, on top of the $3 million it raised with its own funding vehicle, WGI Group. Moat measures the effectiveness of online display ads. [Full Story…]

Clean Slate Conference Discusses Metrics Gap Between Media Co.’s and Buyers

Clean Slate Conference Discusses Metrics Gap Between Media Co.'s and Buyers

At yesterday's Clean Slate conference in NY, emedia vitals' Ellie Behling found that the prevalent topic discussed was that print publishers and media buyers aren't always on the same page about tablet advertising metrics. Glenn Hansen, president and CEO of BPA Worldwide, said at the conference, “If [Full Story…]

NYTECH: Are Analytics and Data Changing Media? (#nytech)

NYTECH: Are Analytics and Data Changing Media? (#nytech)

By Lauren Keyson A panel of experts from CNN, The Wall Street Journal, Kantar Media Intelligence and Digiday explored challenges in media measurement for marketers and publishers at a NY Tech Council event at the Midtown Citibank Center earlier this month. Moderator Brian Morrissey, [Full Story…]

NY Has Most Reddit Addicts

NY Has Most Reddit Addicts

Conde Nast's Reddit recently released its Google Analytics from January to May of this year, showing the cities and countries that have the most Reddit addicts. NY had the most activity, with 9.5 million pageviews in the given interval. The closest runner up was Toronto, with 5.4 million pageviews. [Full Story…]

Buddy Media Acquires Spinback, Adds Metrics Tool To Offerings

Buddy Media Acquires Spinback, Adds Metrics Tool To Offerings

Buddy Media, the NY-based Facebook page management software startup, yesterday announced their acquisition of Spinback, a social media metrics tool. The acquisition will enable Buddy Media to tell companies what sharing and "like"-ing means to their bottom line. The financial details of the [Full Story…]

NY Times Traffic Dips to 12 Month Low

NY Times Traffic Dips to 12 Month Low

The paywall introduced by The New York Times at the end of March has had a significant effect on the traffic to its website, however, this was expected and Times officials are sticking to their guns by saying the level is acceptable. According to ComScore stats reported in Advertising Age, page [Full Story…]

Medialets Launches Muse as a Means to Simplify Rich Media Mobile Ads

Medialets Launches Muse as a Means to Simplify Rich Media Mobile Ads

Medialets, a NY-based mobile ad company,jhas launched a new dashboard and toolkit Muse, intended to make rich media mobile ads simpler for both advertisers and publishers. According to the company, Muse makes creating and managing rich media campaigns easier and faster, while simplifying its [Full Story…]

Gawker’s Traffic Numbers Still Declining?

Gawker's Traffic Numbers Still Declining?

The February redesign of Gawker Media's websites seems to have killed it's traffic, according to a recent article in The Atlantic. The article highlights that the sites are still hemorrhaging unique visitors as the trend from March to April suggest a steep drop in numbers.  For example, in February [Full Story…]

NY’s FanGager Tracks Lady Gaga and Britney Spears’ Facebook Engagement

NY’s FanGager Tracks Lady Gaga and Britney Spears’ Facebook Engagement

According to NY-based startup FanGager, Lady Gaga was the third most engaged page on Facebook in March. Britney Spears, who wasn't even on the list in March, is now sitting at number nine due to the launch of her new album. FanGager ranks sites not by how many fans they have, but by how many of [Full Story…]

NBA Web/Mobile Initiatives Perform Admirably

NBA Web/Mobile Initiatives Perform Admirably

According to MediaPost, the NBA (headquartered in NY) has seen strong metrics from its digital initiatives recently, with 1.94 billion video viewings over the course of the regular season, representing an increase of more than 140%. The site itself also saw close to 5.9 billion page-views, an [Full Story…]

Since Gawker Media’s Redesign, Traffic Has Declined

Since Gawker Media's Redesign, Traffic Has Declined

Since the recent redesign of Gawker Media's websites, traffic to them seems to be on the downswing, according to Business Insider who did a check on Quantcast and found an overall  decline in unique visitors. Gawker's Nick Denton tells Business Insider that though unique visits are down they "will [Full Story…]

The Daily Disputes Subscription Numbers

The Daily Disputes Subscription Numbers

According to paidContent, while the people at News Corp.'s tablet news product The Daily are not ready to discuss actual numbers, Daily publisher Greg Clayman insists that the 5,000 subscriber estimate put forth in MediaGuardian is simply not true. He states that it is still too early to release [Full Story…]

NY Mag’s Vulture Blog, Trendrr To Create ‘Anticipation Index’

NY Mag's Vulture Blog, Trendrr To Create 'Anticipation Index'

New York Magazine's Vulture entertainment blog is partnering with Trendrr to create an "Anticipation Index" that measures online buzz. The "Anticipation Index" will look at the social web including interest expressed in topics on Twitter and in blogs in real time. Vulture has been on roll, [Full Story…]