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Thursday October 23, 2014

Stories related to ‘online advertising’

After 16 Years, #Slate Hits 10M Unique Views

Matt Turck of Slate

Slate, launched in 1996, hit 10 million unique views for the first time in October. According to Adweek, that number makes its ads competitive with sites like The New York Times and CNN. The increase was only partly due to election reporting. Slate has ramped up coverage in other areas, including [Full Story…]

Exectutives Comment on Online Video Industry at Digiday Video Conference

Exectutives Comment on Online Video Industry at Digiday Video Conference

Executives from different brands, agencies and video platforms gathered for the Digiday Video conference yesterday in NY to discuss the future of the online video industry and current challenges media buyers and consumers face.¬† Alan Edwards of RealVu commented on how online video advertising is [Full Story…]

Yahoo Acquires NY Online Ad Network Interclick

Yahoo Acquires NY Online Ad Network Interclick

Yesterday, Yahoo announced they have acquired the NY based online ad network Interclick for $270 million to help with its data-targeting capabilities. Interclick, according to Clickz, works as a "a team experienced in selling audiences across disparate sources of pooled supply." Ranked 16th among [Full Story…]

Advertising Week: Google Launches New Ad Tech #aw8

Advertising Week: Google Launches New Ad Tech #aw8

Google has launched a new ad format this week for search, allowing users to simultaneously access a search result page while engaging with video, Adweek reports. The Internet company additionally launched Google Circulars, an e-commerce ad unit with customized product information. Users can peruse [Full Story…]

Wilson Talks Social Media Ads at OMMA Global #OMMA

Wilson Talks Social Media Ads at OMMA Global  #OMMA

At the OMMA Global conference earlier this week in NY, Union Square Ventures co-founder Fred Wilson¬† addressed a new form of advertisements in what he called "native monetization systems" for Web properties. He believes ads have become tailored to the nature and content of a particular platform, as [Full Story…]

DoubleVerify Receives $33 Million in New Funding Round

DoubleVerify Receives $33 Million in New Funding Round

NY-based startup DoubleVerify has received $33 million in Series C funding led by JMI Equity and Institutional Venture Partners. With the new funds, the company's cumulative financing is bumped up to $47 million. DoubleVerify was launched in 2008 and used software technology to track online [Full Story…]

Online Ad Analyzer Moat Receives $1.5 Million in Funding

Online Ad Analyzer Moat Receives $1.5 Million in Funding

Moat, a NY-based ad tech startup started by former Right Media CEO Mike Walrath and brothers Jonah and Noah Goodhart, has raised $1.5 million from various VC firms, on top of the $3 million it raised with its own funding vehicle, WGI Group. Moat measures the effectiveness of online display ads. [Full Story…]

Village Voice Website’s Monthly Unique Visitors Rise

Village Voice Website's Monthly Unique Visitors Rise

Traffic at The Village Voice website is on the rise with 728,000 unique visitors this August compared to 394,000 unique visitors in August of 2007. In June, VillageVoice.com broke its all time record for total monthly page views, thanks to its viral cover story about a former Citibank employee [Full Story…]

Inc. 500 Includes NY Digital Marketing and Ad Companies

Inc. 500 Includes NY Digital Marketing and Ad Companies

Digital marketing and advertising is experiencing high speed growth in NYC, with nine companies from this sector in the metro area making the latest Inc. magazine list of 500 fastest growing companies. These companies make up just under a fifth of the 48 NY-area companies with the fastest growing [Full Story…]

OggiFinogi Raises $2 Million

OggiFinogi Raises $2 Million

OggiFinogi, a New York start-up (by way of Seattle) that provides tools for building interactive display ads, has raised a $2 million first round led by Greycroft Partners. The funding closely follows the appointment of new president Michael Rosen, formerly of Babelgum, who will lead [Full Story…]

HuffPo Declared Victor Among Internet Media Firms

HuffPo Declared Victor Among Internet Media Firms

A Newsweek article proclaims New York-based Huffington Post, which just started showing a profit, a victor among Internet media companies with 24.3 unique visitors last month and revenues of about $30 million. Yet, as Newsweek says, this is peanuts compared with the old media "dinosaurs," [Full Story…]

Online Advertising Discussed by Ultra Light Panel

Online Advertising Discussed by Ultra Light Panel

Online advertising is heading for a Golden Age, Jonathan Hsu, CEO of 24/7 Real Media told an audience at NYU's Polytechnic Incubator Thursday night. At a panel discussion sponsored by Ultra Light Startups, Hsu said that it is easier than ever to get into the online advertising business, but it [Full Story…]

Foursquare Enters Brand Marketing

Foursquare Enters Brand Marketing

New York-based mobile social gaming platform Foursquare is making headway in brand marketing, already having worked with big brands like Pepsi. For these large brands, Foursquare is developing an analytics dashboard to allow businesses to track who's coming into their stores, which can lead to [Full Story…]

Social Media Benefited Bloomberg Campaign. Maybe.

Social Media Benefited Bloomberg Campaign. Maybe.

NYConvergence ORIGINAL by: Amy Berryhill As part of the Social Media Week events taking place in New York City, a leader of Mayor Bloomberg's re-election marketing team spoke about the online advertising and social media used by the 2009 campaign. Jonah Seiger is the Managing Partner of [Full Story…]

Local Focus Increases Village Voice Media Revenues

Local Focus Increases Village Voice Media Revenues

News publisher and owner of the Village Voice Village Voice Media has increased its online revenues 75% from last year, pulling in $12 million in online ad sales. Total ad revenues are down from $141 million last year to $120 million (expected) this year. In June, Village Voice Media launched the [Full Story…]