Pepsi and Beyonce are teaming up for this year’s Super Bowl halftime show. Fans are encouraged to submit photos of themselves in specific poses—head bopping, feet tapping, hip shaking—with the hashtage #PepsiHalftime. Hundreds of the photos will be used to introduce the show as Beyonce takes [Full Story…]
WVIT’s Facebook Strategy Drives Traffic to CT News Site
March 5, 2012 at 11:03 am
When WVIT, the NBC affiliate for the New Haven/Hartford Connecticut market, covered this year’s Super Bowl, they sent their web editor to Indianapolis along with reporters and videographers. Bob Connors, managing editor of NBCConnecticut.com, constantly updated the station’s Facebook page. In [Full Story…]
NBC Prepares Its #SuperBowl Playbook #Giants
February 5, 2012 at 4:03 pm
NBC producer Fred Gaudelli started planning for Super Bowl XLVI in the summer of 2010. He recently took his crew to film an Indiana high school football team, the Fisher Tigers, as they ran through the offensive and defensive playbooks of the New England Patriots and the New York Giants. That way [Full Story…]
#SuperBowl Ads Today Have More Engagement with YouTube and Twitter #Giants
February 5, 2012 at 2:03 pm
Coca Cola Co., Volkswagen AG and other companies are stretching their ad dollars farther during this year’s Super Bowl with Twitter and YouTube. Raha Subramanyam, SVP for media analytics for Nielsen, told Bloomberg that during event television, social media engagement is the No. 1 thing people [Full Story…]
Forget About Watching the #Giants Online, #SuperBowl Action is Made for TV, Says Bleacher Report
February 5, 2012 at 12:10 pm
According to Bleacher Report, it’s not worth watching the Super Bowl on a laptop, let alone a mobile device. People watching on small screens will be able to see commercials, but will miss out on the game. The game is about the action between Tom Brady and Eli Manning, the defense of Jason [Full Story…]
#SuperBowl to be Live-streamed, But NFL Resists it for Most Games #Giants
February 5, 2012 at 10:02 am
F or the first time ever, the Super Bowl today will be live-streamed on NBC.com and on Verizon phones via the NFL mobile app. Most professional sports are broadcast via the Internet, but the NFL has been a reluctant player in this game. That’s because its TV rights are the most expensive [Full Story…]
Second Screens to Take the #SuperBowl Tomorrow #Giants
February 4, 2012 at 4:03 pm
According to Harris Interactive, almost 60 percent of Super Bowl viewers will be looking at or using their cell phones during the game, so marketers are creating mobile programs for the occasion. MediaPost took a look this week at some pf the second screen action taking place tomorrow during the [Full Story…]
Super Bowl: History Channel, TurboTax Big Yahoo Advertisers
February 6, 2011 at 6:13 pm
MediaPost took a look at Yahoo's Super Bowl advertising and noted that months before the Steelers and Packers meet this Sunday, advertisers were tapping Yahoo to buy and run ads related to the next Super Bowl. Leading up to this year's Super Bowl, TurboTax took a spot on the Yahoo home page for [Full Story…]
Super Bowl: Business Insider Looks at Online Sports Betting
February 6, 2011 at 5:06 pm
Business Insider published a slide show of pages from the SBGGlobal website, pointing out that NYers can place bets on the Super Bowl without having to travel to Vegas. Other sites mentioned in the article were Sportsbook.com and Bogog.com. Fair warning: SBGGlobal is the only site that accepts [Full Story…]
Super Bowl: NFL, Visa To Show Filtered Twitter Stream
February 6, 2011 at 4:02 pm
Twitter and the NY-based National Football League are teaming up with Visa on a dynamic Web page called "Go Inside Super Bowl XLV with Visa," mediabistro's WebNewser blog said. The site features a filtered stream of Super Bowl-related Tweets, as well as a dynamic map displaying trending topics by [Full Story…]
Super Bowl: Embedded Code for Angry Birds to Appear in Film Ad
February 6, 2011 at 3:15 pm
20th Century Fox is teaming up with Rovio's Angry Birds game for a marketing partnership on Super Bowl Sunday. During the game tonight, an ad from the studio's upcoming film 'Rio' will featured a special code that will let Angry Birds players can enter a new level in the mobile game. Those who [Full Story…]
Super Bowl: Mobile Apps for the Big Game
February 6, 2011 at 2:01 pm
ABCNews.com has made some Super Bowl mobile app recommendations for fans of the big game tonight. Some of the site's suggestions include: The official Super Bowl Program app for the iPad An iPhone/Android map app of Cowboys Stadium for fans lucky enough to be at the game ADBOWL, an app that [Full Story…]
Super Bowl: Young Fans Will Be Texting, Updating Social Web During Game
February 6, 2011 at 1:05 pm
Some 61% of the coveted demographic of 18 to 34 year-olds have smart phones, and many of them will be using the phones to text, go on social networks, and watch Super Bowl ads, the website Internet Retailer reports. According to a poll by Lightspeed Research, headquartered in Warren NJ, 58% of [Full Story…]
Super Bowl: Cnet Has Slide Show of High Tech Cowboys Stadium
February 6, 2011 at 12:11 pm
cnet took a look at the technology infrastructure of the home of tonight's Super Bowl game,Cowboys Stadium, punctuating its article with a behind-the-scenes slide show. Some highlights: Photos of the Cowboys Stadium data center which was built to handle not just team operations but 38 of [Full Story…]
Super Bowl: Best Buy Ad to Feature Bieber, Ozzy Osbourne
February 6, 2011 at 11:08 am
Best Buy said it would feature teen heartthrob Justin Bieber along with elder rocker Ozzy Osbourne in the home electronics chain's first ever Super Bowl commercial. Since consumer interest in TV purchases are declining and tech related interest is growing, Best Buy wants to evolve into an Internet [Full Story…]
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