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Saturday November 18, 2017

Stories related to ‘Time Inc.’

Time Inc. Creates New #DigitalVideo Division

Time Inc. Creates New #DigitalVideo Division

CEO Laura Lang announced Time Inc. will launch a digital video unit. J.R. McCabe, formerly of Meredith Corp. was brought in to run the division. According to AdWeek, McCabe will report to the head of the news and sports divisions, Todd Larsen. Time employees who worked in video production, about 20 [Full Story…]

Time Inc. CEO Rebooting Magazines for Digital

Time Inc. CEO Rebooting Magazines for Digital

Laura Lang, former chief executive of Digitas and new cheif executive of Time Inc.'s favorite refrain is “We need to be where our consumers are,” says NYTimes.com. With overall revenue at the publishing company declining roughly 30% in the last five years, Lang was brought on to revamp and upsell [Full Story…]

Condé Nast Combines Social Media With Gucci’s Content

Condé Nast Combines Social Media With Gucci's Content

Condé Nast is using a new online module that nudges readers to view content from its other sites, according to the Media Decoder. Condé Nast Social Sidekick allows readers to see what others have liked or tweeted from W, Style.com, Glamour, Teen Vogue and Lucky. The module also provides an [Full Story…]

Will Tablets Become Profitable for NY Magazine Publishers?

Will Tablets Become Profitable for NY Magazine Publishers?

NY magazine publishers have been betting heavily on the tablet platform, aggressively pushing the highly modern digital medium. Hearst and Conde Nast had struck deals similar to GQ and Vanity Fair with Apple, allowing customers to subscribe through the iTunes store. Shortly after, Time announced [Full Story…]

Mashable Takes a Look at Sports Illustrated

Mashable Takes a Look at Sports Illustrated

Leading magazines in to the digital age, Sports Illustrated has effectively aligned its various versions (print, tablet, website, mobile, etc.) to create a consistent, successful product across multiple platforms.  Mashable recently visited the magazine's NY offices and found that one of the most [Full Story…]

New Time Inc. Finance Site Too “Lite”?

New Time Inc. Finance Site Too “Lite”?

Time Inc. recently launched their new personal-finance website, Moneyland, who aims "to cut through the noise and offer some sense of what matters, what doesn't and what should," according to its mission statement.  Yvette Kantrow of The Huffington Post recently profiled Moneyland, discussing how it [Full Story…]

Time Inc. Announces “10 NYC Startups to Watch”

Time Inc. Announces "10 NYC Startups to Watch”

Today Time Inc. has announced its list of “10 NYC Startups to Watch," a list that was chosen by editors from various Time Inc. magazines, including People, Time, Fortune, Entertainment Weekly, Sports Illustrated, InStyle and Real Simple. The editors compiled this list to recognize up-in-coming [Full Story…]

Media Decoder Examines Magazine Industry’s Sudden Embrace of the iPad

Media Decoder Examines Magazine Industry's Sudden Embrace of the iPad

A post on Media Decoder blog points out that while there has been a slew of deals recently between Apple and the big three NY magazine publishers Condé Nast, Time Inc. and Hearst (namely given their initial reticence to work with the iPad), the bigger questions is what these publishers are now [Full Story…]

Time Inc, Apple Reach Deal Over iPad Magazine Subscriptions

Time Inc, Apple Reach Deal Over iPad Magazine Subscriptions

NY based Time Inc. and Apple finally reached a deal allowing all of the publisher's magazine editions to be available for free for print subscribers with iPads.  Previously, subscribers had to pay an extra fee to access iPad content because Apple controlled the processing of payments and took 30 [Full Story…]

Adweek Interviews IAB’s Rothenberg

Adweek Interviews IAB's Rothenberg

Adweek recently conducted an interview with Randall Rothenberg,, who recently left the position of Chief Digital Officer at Time Inc. to return to his previous job running the IAB. Rothernberg discusses journalism and advertising and states that if he could get rid of something in digital media it [Full Story…]

Sports Illustrated Launches Latest Digital Product

Sports Illustrated Launches Latest Digital Product

NY based Sports Illustrated launched its latest digital product yesterday, as the magazine will showcase its photography on mobile devices using ad supported app Front Row on the iPhone, as a featured section on Flipboard on the iPad, Adobe Air on Android and as part of its SI web app on Google [Full Story…]

What The Loss of Randall Rothenberg Means For Time Inc.

What The Loss of Randall Rothenberg Means For Time Inc.

Mediaweek recently published an article detailing what the loss of Randall Rothenberg means to the Time Inc. media empire. Rothenberg, Time's first chief digital officer, returned to his previous job as CEO of the Interactive Advertising Bureau after the ousting of Time Inc. CEO Jack Griffin. While [Full Story…]

Time Inc. Forms New Digital Lab

Time Inc. Forms New Digital Lab

NY based Time Inc.'s Fran Hauser will be managing a new project called Time Inc. Digital Labs according to a tweet by paidContent founder Rafat Ali. Time Inc.'s Digital Labs project is very much like Hearst's Think Tank for apps. Though the project hasn't been mentioned, it has a presence on the [Full Story…]

Sports Illustrated Swimsuit Issue Offers Smartphone Videos

Sports Illustrated Swimsuit Issue Offers Smartphone Videos

According to paidContent,  Time Inc. is rolling out a new mobile campaign for Sports Illustrated's "Swimsuit Edition" which hits newsstands today. The campaign is "aimed at connecting print readers with their smartphones through the use of 2D barcodes via Microsoft tags placed by mobile tech company [Full Story…]

Sports Illustrated Unveils Digital Subscription Plan

Sports Illustrated Unveils Digital Subscription Plan

Time Inc's Sports Illustrated revealed the details of a subscription plan for the Samsung Galaxy tablet computer and Android smartphones.  The plan is similar to it's parent company, Time Warner Inc's "TV everywhere" campaign, as "magazines everywhere" will charge one price to access content across [Full Story…]