Roughly 50 million tourists visit NY annually—and they use iPhones and iPads as virtual tour guides. They shop for bargains with Living Social. Twitter is a good source for nightclubs. Tourists are also fond of Facetime and Skype, because it allows them experience places like Times Square with [Full Story…]
Advertisers Eager for New #Digital #TimesSquare Billboards
January 12, 2013 at 2:13 pm
SL Green Realty Corp. and Vornado Realty Trust are hoping that a new generation of digital billboards in Times Square will be major moneymakers. Currently billboard space runs between $300,000 - $400,000 a month, typically under long-term contracts, according to Crain’s New York Business. But new [Full Story…]
#Beyonce’s #SuperBowl Show Promoted on Times Square Billboards
January 8, 2013 at 11:13 am
Pepsi and Beyonce are teaming up for this year’s Super Bowl halftime show. Fans are encouraged to submit photos of themselves in specific poses—head bopping, feet tapping, hip shaking—with the hashtage #PepsiHalftime. Hundreds of the photos will be used to introduce the show as Beyonce takes [Full Story…]
#ABC Rocks #NewYear’sEve #Times Square Coverage
December 31, 2012 at 4:08 pm
ABC’s New Year’s Eve broadcast starts at 8 pm, but the pre-planning is extensive. Technical challenges of covering the Times Square ball drop are compounded by 2 million people packed into a tiny space. ABC sets up a stage at Military Island at W. 44th St. for cameras, with an additional [Full Story…]
#Livestream Broadcasts NY’s #NewYear’sEve to the World
December 31, 2012 at 12:07 pm
For the forth year, Livestream will broadcast the entire Times Square New Year’s Eve festivities. Starting at 6 PM Eastern Time, the live webcast begins with the raising of the crystal ball. The six-hour plus broadcast features live concerts and interviews with Anderson Cooper and other network [Full Story…]
#TimesSquare Ball Drop: #HighTech, But Better than #Fireworks?
December 31, 2012 at 10:04 am
Have you ever wondered why NY drops a ball in Times Square at midnight? According to The Atlantic, back in 1904, Alfred Ochs, publisher of The New York Times, wanted a huge New Year’s Eve celebration that would be the talk of the town. He arranged for a huge fireworks display right in front of his [Full Story…]
Smart Phones Ring in NYE: #TimesSquare #BallDrop App
December 25, 2012 at 12:04 pm
New Year’s Eve revelers worldwide can ring in the new year with the 2013 Times Square Ball App. Available for both Apple and Android devices, users can watch all six hours of commercial-free New Year’s Eve entertainment—including the ball raising at 6 pm, the live musical entertainment and the [Full Story…]
John Blasi: Times Square’s #WesternUnion Institution for 50 Years
December 20, 2012 at 8:04 am
John Blasi joined Western Union in 1962, right out of high school, and has been with them ever since. Blasi manages the Times Square store, which has up to 1,000 customers daily. He told Crain’s New York Business, “We never close, just New Year’s Eve at 5 pm.” In his 50-year career, Blasi [Full Story…]
#TimesSquare #NewYear’sEve Available on Free HD Satellite Feed
December 7, 2012 at 11:08 am
The Times Square Alliance and Countdown Entertainment will once again offer free HD satellite feeds of the Times Square New Year’s Eve Celebration. The feeds, which feature the evening's festivities and the midnight ball drop, are available for domestic and international TV outlets, mobile phone [Full Story…]
Mobile and Social Take Center Stage During #AdvertisingWeek
September 30, 2012 at 4:06 pm
This year’s Advertising Week will be headquartered in Times Square. Running through Oct. 1st to the 5th, programs on mobile and social apps take the forefront. Seminars by ESPN Mobile, BuzzFeed, Facebook, Google +, LinkedIn, Twitter and Tumblr are high on the marquee. Amazon’s Leadership [Full Story…]
America’s Fastest Texter Crowned in Times Square
August 9, 2012 at 12:08 pm
Austin Wierschke of Rhinelander, Wisconsin is once again the fastest texter in America. The 17-year-old won the sixth annual US LG National Texting Competition in Times Square for the second year in a row. Austin received $50,000 in prize money and says that he will use the money, along with last [Full Story…]
Mars Rover to Land Digitally In Times Square
August 5, 2012 at 4:10 pm
NYer's can head to Times Square tonight to view the landing of the Mars rover on the large LED screen. The landing will be broadcast live on the Toshiba Vision screen that hangs below the New Years Eve ball in Times Square. According to MSNBC, the NASA mission landing cost about $2.5 billion [Full Story…]
#4thofJuly Digital Fireworks to Display in Times Square
July 4, 2012 at 4:02 pm
Today for the Fourth of July, Toshiba is featuring a 130 foot digitally-animated fireworks display in Times Square. This will be on display at One Times Square from June 27 to July 8, as the show can be seen on the Toshiba Vision screens and TDK screen where the New Year's Eve ball is dropped [Full Story…]
Dove Launches Times Square Digital Billboard Campaign
April 20, 2012 at 4:06 pm
As part of Dove's new "Show us Your Skin" promotion, the company will display photographs submitted by real women on a digital billboard in Times Square. Women were asked to submit "tasteful" head shots, full-body shots, or images that focus on a specific body part. The campaign is meant to [Full Story…]
China New Media’s Big New Presence in Times Square
March 9, 2012 at 12:37 pm
China New Media Corp. signed a one-year lease agreement for a LED screen at the 1 Times Square (the building where the ball drops during New Year's Eve). The screen measures about 684 square feet, and represents a big step for the outdoor media company. It is their first foray outside of [Full Story…]
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